What better way to start off our new brand than with a complete collection inspired by a place that we call home: Amsterdam.
This is the city where SANDEE THE LABEL was born and raised. We can’t wait to share our first collection with you. Welcome to… ‘The Amsterdam Chapter’.
The Amsterdam Chapter
The clothing brand, SANDEE THE LABEL, is inspired by the beautiful destination Byron Bay. It is the ultimate place in Australia to relax, have fun and spot our fave style. These are exactly the things our brand stands for. So, after some thinking about our brand values in combination with our love for travel... why not dedicate every collection to one of our favourite places around the world? From vivid cities to dreamy islands… you name it! Every new collection means a new chapter and a new chapter means: yes, a new destination.
Our first collection has to be special. What could be more special than to start off with the place that we call home? A full collection inspired by the beautiful city of Amsterdam. Amsterdam is fun, powerful and full of city life… Exactly the feeling you will get from our first collection. This is why the ‘The Amsterdam Chapter’ consists of cosy sweaters, some cool pants, a power suit to make you feel fierce and more items as shown on the website. These clothes can’t wait to be seen on the streets of Amsterdam! Are you ready?
After months of preparation, we are so happy to share our first collection with you. We hope you’ll enjoy this collection as much as we do. Shop till you drop and we can’t wait to see the collection worn on the streets of Amsterdam, and anywhere else for that matter... Enjoy!Go to collection