Two sisters who decided that 2020 should be the year to start our lifelong dream… our own fashion label. Beside sisters, you could also describe us as best friends and business partners. We both studied Fashion Management and are very passionate about fashion and entrepreneurship. While Pauline Sandee is the organizational talent, Esther Sandee is the creative one of the two. The best of both worlds and therefore one of our strengths creating this fashion brand!
SANDEE THE LABEL, created by two sisters with a love for fashion, design and entrepreneurship.
Based in Amsterdam, we started a complete women’s fashion label with amazing collections inspired by our favourite destinations around the world. We’d love to tell you more about the story behind it all… so here we go!
It’s in the name
We love to design clothes that make us feel happy, confident and over all just feel good about ourselves. We strive to be that fashion label for you, our customer. Our brand is fierce and feminine at the same time. Beachy in summers and all about city life in winter. Ok, with a touch of bohemian maybe.
Because of our love for travel, our brand inspiration came from one of our ultimate favourite destinations on this earth: Byron Bay, Australia. This place is all about having fun, relaxing and spotting some cool fashion along the way. This is exactly where we as a brand stand for. We would love to create a place where you feel right at home, where you can relax, where you can have fun and enjoy some delicious coffee and great style.
Besides that, with Byron Bay as the basis of our brand, we also shine a little light on other beautiful destinations every new collection. Just to make you feel inspired, every single time.